Product that has succesful shown integration

For this question I wanted to take Kitkat chunky . Kitkat has a typical strategy in different countries. THey are using their product everywhere. For the assignment I wanted to show a succesvol campaign in the european union. But I like to make a contrast between Europa and other continents to show the differences of the product and what they have to do to be special in every contry. KitKat has succesvol showed their integration.  KitKat came up with the kitkat chunky which was succesvol introduced in Europe and other continents. I like to see how different the commercials are in the continents! . Here you can see a european campaign:



They had different strategies to introduce the product. In holland they introduced KitKat chunky as a kind of competition. Just as you can see in the ad. They put it as a challenge to eat the whole kitkat. I think that is why it was so succesvol. The people really saw it as an challenge to eat the whole bar in once.

In England they introduced also the kitkat chunky Peanut butter bar. Which was quite a good commercial. In my opinion their strategy was to see how customers would respond on the different flavour. In Japan they already have all kinds of different flavours but for in Europe It's harder to introduce weird flavours I think. But this commercial was good because they asked for the opinion of the customers.

It was funny to see when I was searching for the ads they have in Other continents a lot more flavours.
A great example is the kitkat in Japan. Tey use a lot more flavours than we do in Europe.






So the strategy for kitkat chunky was first to introduce just a normal taste like the old and normal kitkat.( which is a normal way to do). Then they were introducing in Europe slowly more flavours. You can see the commercial in England where they show the peanut butter taste. This product was really well implemented because they did it slowly and the customers got used to it.